The most effective thanks to manage your SEO programs going forward is to form pages the middle of your SEO world.
Pull actual information from your net analytics at the page level so as to try to to this.
Understand what's happening along with your traffic, conversions, and revenue as a results of secure search and range you're employed consequently.
Rank Still Matters
2014 Tips and Tactics:
Focus on correct rank in 2014 – this suggests having a strong methodology in situ that takes account of spikes and drops in traffic and not specializing in generic rank reports that don't take into consideration these shifts.
Make sure that you just live rank and performance by device kind – analysis shows that rank and conversions on tablets, phone, and desktop vary dramatically.
Page and Content are the Center of the Universe 2014 Tips and Tactics:
Think sort of a content trafficker, Associate in Nursling like an SEO.
Analyse your content and information at a page level in 2014.
Integrate and work closely with GWMT to correlate page and keyword information.
Use this information to know your SEO and content performance across revenue, conversions, and traffic at a page level.
All Data is Relevant and Connected 2014 Tips and Tactics:
Utilize all of your information from multiple information sources (such as Majestic SEO and Google Analytics)
Ensure that you utilize Google Web-master Tools information to revive partial keyword visibility.
Integrate this information to create new format keyword reports.
Build comprehensive dashboards that collate all rank, keyword, social, and content information in one place – try this at an area and world level.
People's perception of what SEO is has modified.
SEO is content
SEO is social
SEO is analytics
SEO is marketing
Google's shift toward 100 percent secure search meant that the metrics and methodology SEO practitioners had been using needed to change.